Corporate gifting is a great way to establish and grow your business relationships, no matter whether it’s with your employees, customers, or suppliers. However, if you’re new to corporate gifting it can be overwhelming and difficult to know where to start.
We have put together this useful guide to ensure you know where to start when it comes to your corporate gifting plan.
What are Corporate Gifts?
A corporate gift is simply a gift given to another party by a business. Often given to clients, customers, partners, suppliers, as well as employees, as a way of a business showing their appreciation and to say thank you. Corporate gifts can also be used as part of a marketing strategy to increase outreach and to build relationships with potential clients, partners, suppliers and even employees.
Giving a corporate gift is an all-round good way to show that you value a particular business relationship.
The Benefits of Corporate Gifts
There are huge benefits when it comes to corporate gifting. Receiving a gift, no matter who it’s from or its value can be a powerful experience; it creates a connection to the giver and can help to create positive associations with the person or brand. Therefore, companies have long used the power of gifting to both secure business relationships and to win new customers. When used as part of a marketing strategy, corporate gifting can be extremely effective and offer a very good return on investment.
Retain Clients & Customers
Corporate gifts can enable you to build stronger client and customer relationships. Many studies have found that acquiring new customers can sometimes cost as much as five times more than retaining existing ones. Therefore, retaining your existing clients should be a top priority for your business. And of course, a top way to retain any client or customer is to show your appreciation for their custom, by presenting them with a corporate gift. Whether it’s a Christmas corporate gift or the birthday of one of your top clients, a corporate gift is sure to keep them onside.
Improved Customer Service Satisfaction
As well as gifting clients and customers to retain their business, corporate gifts can also be used to form part of your customer service strategy. For example, if one of your clients or customers is dissatisfied then gifting them can help to sweeten them up and show you took their dissatisfaction seriously.
Boost Your PR Outreach
Gifting doesn’t just have to be about sending a client a bottle of wine. Have you ever considered gifting your own product for pr purposes? Whether you gift to a journalist or a social media influencer, if your product is a win with them, then it can offer an extremely high return on investment.
Alternatively, if you’re looking for a journalist or social media influencer to promote your product, service or business then including a corporate gift as part of your request can really help to sweeten the deal and ensure your business give promoted to the top of their to-do list.
Increase Employee Engagement & Retention
Without employees a business is nothing, therefore gifting your employees is probably one of the single most important things you can do as a business. By gifting your employees you’ll help to make them feel valued and appreciated for all the hard work they invest into the business and in turn, increase your employee engagement and retention rates.
Corporate Gift Ideas
Choosing the perfect corporate gift can seem like a daunting decision. It’s common to send gifts branded with your business, however, this may not be the best option as it can come across as an obvious advertising plea. Instead, send them something personalised with their own business branding, which will be sure to catch their eye.
Office gifts are a great option when it comes to corporate gifting. They long out live perishable gifts and they take pride of place on the recipients’ desk, acting as a constant reminder of your generosity and appreciation. Why not go the extra mile and personalise the corporate gift with the clients’ company branding to make the gift even more special.
Keyrings work as excellent corporate gifts, especially if you’re looking at gifting to a larger number of people. Offering a relatively inexpensive gift that can be personalised to each recipient, a keyring is a great way to say, ‘thank you’.
If you’re looking for a more luxury corporate gift, then a bespoke paperweight may just be perfect. Luxury paperweights, like office gifts, can take pride of place on a person’s desk for years to come. However, unlike office gifts, bespoke paperweights offer than next level of premium corporate gifting.
Bespoke Corporate Gifts at Laser Crystal
Here at Laser Crystal, we know what it takes the make ultimate corporate gift. So, if you’re looking for a new corporate gift supplier, then be sure to get in touch with our friendly and knowledgeable team today. We can create completely bespoke corporate gifts personalised with your or your clients details as well as provide luxury personalised packaging. Don’t hesitate, get in touch now for a free quote.